BROOKE’S PORTFOLIO
THE Website. A Multisite Network, made with Love.
I’ve predominantly worked at organizations that have operated with very lean marketing budgets. I have relied heavily on organic traffic to generate inbound leads. This requires an acute awareness of content and technical SEO tactics and focus on user experience, site performance and speed.
This brings me to the mothership – Smartbridge.com.
Every year the site undergoes either a redesign or a makeover. Let’s fast forward to 2018, when the magic really hits a high.
2018 | Migrating to a Multisite Network
A WordPress Multisite Network was the answer to giving each of our seven service lines the search engine attention they deserved.
CHALLENGES THAT LED TO THIS DECISION:
An award-winning decision! We were honored with a 2019 Lantern Award of Excellence issued by ANA Business Marketing Houston
DELIVERABLE HIGHLIGHTS
THE RESULTS
The number of organic keywords where Smartbridge.com appears as the Top 3 have, on average, been around 40-60 in 2018. In 2019, immediately after the migration, we showed up in the Top 3 for 60-80 keywords. In total, Smartbridge.com shows up on SERPs for over 4,000 keywords. Several of the new microsites put us on the map for the first time ever with critical long-tail keywords.
2020-2022 | Sales Tech Integrations
HIGHLIGHTED INTEGRATIONS:
2018-2023 | Performance Measurement
Our SEO strategies are paying off, and it’s amazing how fast we can show up on the 1st page of search results sometimes. The highly competitive marketplace we live in (Salesforce, Microsoft, etc) often prices us out of paid traffic efforts, so organic is the answer.
But jsut not any traffic will do. We need to attract decision-makers at enterprise organizations. We need them to visit the right pages, stay on the site, and convert (book a meeting). Spending energy on observing visitor behavior is key to generating the hundreds of MQLs and SQLs were are expected to deliver.