In my career I’ve executed roughly 60 exhibit sponsorships, from tabletops to 10x10s and 10x20s. Trade shows and conferences have always been a lucrative source of qualified leads, due to the in-person relationship building. I place emphasis on designing a presence that encourages conversation and an inviting experience. This is where my interests in psychology and buyer behavior really shine – with a limited budget and a small square footage, how do you create a remarkable experience?

My strategy for executing a lucrative event starts before the contract is signed. Most trade show exhibit investments have been as low as $5,000, with an all-in budget of $10,000-20,000. From the booth space selection to the months following the event – there are plenty of opportunities to create a multi-touch exceptional experience for brand awareness and lead generation. 

Examples of omnichannel outreach for larger events include: